Business Coach & Strategist for Coaches & Creatives
Build a Business That Works, for Your Life
Attract great clients, create sustainable income, and build a business you genuinely love running.
I help coaches and creative service providers strengthen their strategy, sharpen their positioning, and install the systems that create a business that supports their lives, not the other way around.
Free 1-page roadmap + mini training.
I’ll help you cut through the noise and unnecessary busywork so you can focus on growing your business with clarity and calm.
Support that helps you make confident decisions, take focused action, and build a business that fits your version of success.
Build a Business That Attracts Great Clients & Creates Sustainable Income
I’m guessing you didn't start your business to feel overworked and underpaid or to spend your days chasing algorithms, feeling like you need to be a full-time content creator.
You started because you wanted more freedom, more meaningful work, and a way of creating income that fits your life.
A business that:
attracts great-fit clients who genuinely value your work
creates reliable income without constant hustle
gives you more freedom over how you spend your time
allows you to do work that feels meaningful and aligned
You're not afraid of doing the work.
You just want to know that the effort you're putting in is leading somewhere you actually want to go — not disappearing into months (or years) of trial and error.
Two Ways to Work with Me
Whether you're starting with a strategy deep dive and working with me 1:1 or looking for a roadmap to follow yourself, both pathways lead to the same place:
A more profitable, sustainable business that supports your life.
PERSONALISED STRATEGY SUPPORT + 1:1 COACHING
Business Strategy Deep Dive
Get fresh eyes on your business and walk away with a clear, tailored action plan and confidence in your next steps.
I'll review your business, then together on a 90-minute call we'll identify any gaps, pinpoint your biggest opportunities and map out your next 90 days.
This can lead into ongoing private 1:1 Coaching.
Investment: $229 USD No ongoing commitment required.
SELF-PACED
The Life-First Coaching Business Playbook
The complete framework to build a calm, client-attracting coaching business.
Sharpen your positioning and messaging, design your signature offer, and implement visibility, sales and client systems, in the right order, with everything you need to take action with ease.
Why Growing a Business Can Often Feel Harder Than It Should
Most capable women building a business around their expertise don't struggle because they lack talent, passion or motivation.
But because their business is lacking the structure it needs to feel more easeful.
So they end up:
second-guessing their strategy
constantly tweaking things in their business niche, message or offers
creating content without a clear path to clients
saying yes to work or clients that don’t fit and doesn’t light them up
trying every marketing tactic under the sun
wondering what they should actually focus on next
The results?
Lots of busywork, but very little momentum.
Or feeling busy but misaligned or underpaid.
What's missing isn't effort or talent.
It's structure.
The Foundations of a Life First Business
When your business has the right foundations in place, things finally start to click.
You know:
what sets you apart and who you ideal client really is
how to talk about your work so the value is obvious
how your visibility turns into demand clients
what actions actually move the needle
Your message becomes clearer.
Your decisions become easier.
And instead of constantly reinventing the wheel…
your effort starts compounding into inquries, clients, income, and real momentum.
Client Feedback
“Leonie helped me turn overwhelm into clarity and confidence.”
Before working with Leonie, I felt completely lost. I knew what I wanted to achieve with my coaching business, but I had no idea where to start or what steps to take first.
Leonie gave me the structure and frameworks I needed to move forward. Her tools and frameworks helped me clarify my niche, shape my offer, and approach my business with a clear strategy.
Instead of going down endless rabbit holes trying to figure everything out alone, I now feel focused and confident about the direction I’m heading.
I’m genuinely buzzing with confidence and feel so much clearer about the path I’m walking.
— Shaila Contractor, Menopause Wellness Coach
Fiona, Nutritional Therapist, Nutri Asana
“Leonie is very easy to talk to and supportive of your ideas, but ready to give her suggestions.
I would recommend her to anyone needing focus with their business”
Jane Claire, Life Coach
“Leonie was fantastic to work with, she helped me gain some clarity from my very confused and muddled mind.
She offered some great advice and encouraged me to put some actions into place. I would definitely recommend Leonie if you want support as a solopreneur”
I help coaches and creatives design the structure their business needs so everything starts connecting and working together.
Not just marketing.
Not just mindset.
But the full business foundation:
positioning
offers
messaging
visibility
marketing
sales
systems
capacity and profit
The result?
A business that feels clear, profitable, and genuinely enjoyable to run.
How I Help Coaches & Creatives Build More Spacious and Sustainable Businesses
About Leonie
Hey, I’m Leonie.
Ex-architect turned solopreneur turned business strategist and coach.
Also a mama, a travel lover and podcast addict,
who believes your business should support your life, not consume it.
I work with coaches and creative service providers who want more than just a way to make money.
They want a business that feels intentional, structured, profitable, and genuinely fulfilling to run.
Whether you're working towards getting booked out or optimising for more profit, impact, and freedom, I help you simplify, strengthen, and strategically design a business that supports your life — not one that consumes it.
Because success isn't just about how much you make.
It's about creating a business and a life you genuinely enjoy.
Here are the ways I can help you build that…
Ready to grow your business with real structure?
Start Here
PERSONALISED STRATEGY SUPPORT + 1:1 COACHING
Business Strategy Deep Dive
Get fresh eyes on your business and walk away with a clear, tailored action plan and confidence in your next steps.
I'll review your business, then together on a 90-minute call we'll identify any gaps, pinpoint your biggest opportunities and map out your next 90 days.
Investment: $229 USD No ongoing commitment required.
SELF-PACED
The Life-First Coaching Business Playbook
The complete framework to build a calm, client-attracting coaching business. Refine and build your niche, messaging, offer, visibility, sales and client systems , in the right order, with everything you need to take action with ease.
Client Feedback
“Working with Leonie transformed the way I run my business.”
Before working with Leonie I was struggling to manage my time and workload, and I didn’t have a clear structure around pricing that made my business truly viable.
Leonie helped me change all of that. She gave me clear, actionable steps to understand my pricing, create a simple system for forecasting my workload, and take on new clients without feeling overwhelmed.
Just as valuable was the accountability. Setting clear goals for each session and having regular check-ins helped me stay focused and actually prioritise working on my business.
Her guidance around using AI, creating content more efficiently, and understanding Instagram insights also made a huge difference in how I approach my marketing.
Her support has genuinely been a game-changer.
— Victoria Gaylard Design
Bridget, Life Coach, I Wonder
“Leonie is open minded and gently guides you through your issues and concerns. I would recommend Leonie to anyone at my stage in business…
someone starting out or at the beginning of their journey and wants a guide to walk alongside them.”
Victoria Bahadoor, ADHD Coach & Photographer
“Leonie was able to digest everything I expressed about my businesses and break the areas down into clear and manageable action steps.
I had so much more clarity about what the most important next steps should be to and what to prioritise.”
Design Your Business with the Spacious Business Blueprint
If you want a clear roadmap to turn your expertise into a business that attracts clients and generates income, without hustle or overwhelm ,
start here.
Inside the Blueprint and mini training you’ll discover the 7 foundations of a spacious, sustainable business.
The Life First Business Design Podcast
Practical strategy, mindset and behind-the-scenes insights to help you build a business that works for your life.
Inside the podcast we talk about things like:
how to attract clients without chasing algorithms
how to design a signature offer that sells
how to create calm marketing systems that generate consistent opportunities
the mindset and leadership required to grow a sustainable business
