Business Coach and Strategist for Coaches & Creatives
More profit, more freedom, more enjoyment… what’s not to love?
Let’s strengthen your strategy and streamline your business so it creates more profit, attracts more ideal-fit clients, and gives you more freedom to live the life you're building it for.
Free Life-First Business roadmap + mini training.
Your Business Is Working.
But You Know It Could Work Better.
You're making an impact with your work.
Your clients love you..
You've got experience, and you've proven you can do this.
Now you're ready for your next stage of growth.
Not by working harder or adding more to your plate... but by making better business decisions and focusing on the changes that will create the biggest impact.
In short you're doing amazing work.
But you know your business could be working better for you.
I'm not here to to add more complexity to your business or more to-do’s to your list .
I'm here to help you simplify what feels overcomplicated, strengthen what's already working, make confident business decisions and uncover your biggest opportunities for your next stage of growth.
If you're ready to strengthen your business, create more profit, attract better-fit clients, and enjoy more freedom…
the Business Strategy Deep Dive is where we start.
Start Here
Business Strategy Deep Dive
Get an expert review of your business and walk away with a clear strategy, a personalised 90-day action plan, and complete confidence in your next steps.
Before we meet, I'll review your business in depth. Then, during our 90-minute strategy session, we'll identify your biggest opportunities, solve the challenges holding you back, and create a clear 90-day roadmap for moving your business forward.
The Deep Dive is a powerful standalone strategy session and, for those wanting ongoing support, the natural first step into private 1:1 coaching.
Investment: $400 NZD (incl. GST)
The Foundations of a Business That Supports Your Life
When your business is built on strong foundations, everything becomes simpler.
You know:
what makes your business different and why clients choose you
where to focus your time to create the biggest impact
how your positioning, offers and marketing work together
which opportunities are worth pursuing—and which distractions to ignore
Your strategy becomes clearer.
Your decisions become easier.
And instead of constantly questioning your next move...
your business starts creating more profit, better-fit clients, and the freedom you set out to build it for.
Client Feedback
“Leonie helped me turn overwhelm into clarity and confidence.”
Before working with Leonie, I felt completely lost. I knew what I wanted to achieve with my coaching business, but I had no idea where to start or what steps to take first.
Leonie gave me the structure and frameworks I needed to move forward. Her tools and frameworks helped me clarify my niche, shape my offer, and approach my business with a clear strategy.
Instead of going down endless rabbit holes trying to figure everything out alone, I now feel focused and confident about the direction I’m heading.
I’m genuinely buzzing with confidence and feel so much clearer about the path I’m walking.
— Shaila Contractor, Menopause Wellness Coach
Fiona, Nutritional Therapist, Nutri Asana
“Leonie is very easy to talk to and supportive of your ideas, but ready to give her suggestions.
I would recommend her to anyone needing focus with their business”
Jane Claire, Life Coach
“Leonie was fantastic to work with, she helped me gain some clarity from my very confused and muddled mind.
She offered some great advice and encouraged me to put some actions into place. I would definitely recommend Leonie if you want support as a solopreneur”
A lot of business advice focuses on one piece of the puzzle.
Your marketing.
Your messaging.
Your pricing.
Your offers.
I help you step back, see the bigger picture, and align every part of your business so it works together to support sustainable growth.
Everything Works Better When It Works Together
Together we'll look at where to strengthen your:
Positioning
Offers
Messaging
Visibility
Marketing
Sales
Systems
Capacity & Profit
The result?
A business that feels simpler, stronger, and genuinely enjoyable to run.
About Leonie
Hey, I’m Leonie.
Ex-architect turned business strategist, coach, mum, travel lover and podcast addict.
I believe your business should support your life, not consume it.
That's why I work with established coaches and creative service providers who know their business could be working better.
Not because they aren't capable.
Not because they aren't working hard enough.
But because they've reached a point where they need clearer strategy, stronger foundations, and a business that's designed to support their next stage of growth.
Together, we'll step back, gain a fresh perspective, and make the strategic decisions that create a simpler, more profitable business.
Because success isn't just about how much you make.
It's about creating a business, you genuinely enjoy.
Let’s work together…
Ready to grow your life-first business?
Business Strategy Deep Dive
Get an expert review of your business and walk away with a clear strategy, a personalised 90-day action plan, and complete confidence in your next steps.
The Deep Dive is a powerful standalone strategy session and, for those wanting ongoing support, the natural first step into private 1:1 coaching.
Investment: $400 NZD (incl. GST)
If you're ready to create more profit, attract better-fit clients, and enjoy more freedom…
the Business Strategy Deep Dive is where we start.
Client Feedback
“Working with Leonie transformed the way I run my business.”
Before working with Leonie I was struggling to manage my time and workload, and I didn’t have a clear structure around pricing that made my business truly viable.
Leonie helped me change all of that. She gave me clear, actionable steps to understand my pricing, create a simple system for forecasting my workload, and take on new clients without feeling overwhelmed.
Just as valuable was the accountability. Setting clear goals for each session and having regular check-ins helped me stay focused and actually prioritise working on my business.
Her guidance around using AI, creating content more efficiently, and understanding Instagram insights also made a huge difference in how I approach my marketing.
Her support has genuinely been a game-changer.
— Victoria Gaylard Design
Bridget, Life Coach, I Wonder
“Leonie is open minded and gently guides you through your issues and concerns. I would recommend Leonie to anyone at my stage in business…
someone starting out or at the beginning of their journey and wants a guide to walk alongside them.”
Victoria Bahadoor, ADHD Coach & Photographer
“Leonie was able to digest everything I expressed about my businesses and break the areas down into clear and manageable action steps.
I had so much more clarity about what the most important next steps should be to and what to prioritise.”
Get your Free Life-First Business Blueprint
If you know your business could be simpler, more profitable, and better aligned with the life you want to live, this is the perfect place to start.
Inside the Blueprint and mini training, you'll discover the seven foundations of a business that creates more profit, attracts better-fit clients, and supports your life.
The Life First Business Design Podcast
Business strategy for coaches and creatives who want more profit, more freedom, and a business they genuinely enjoy running.
Each week, I share practical strategies and honest conversations to help you:
strengthen your business foundations
attract better-fit clients
simplify your marketing
make better business decisions
create more profit without simply working harder
build a business that supports your life
